Entity
An entity is a collection of semantically related features. Users define entities to map to the domain of their use case. For example, a ride-hailing service could have customers and drivers as their entities, which group related features that correspond to these customers and drivers.
The entity name is used to uniquely identify the entity (for example to show in the experimental Web UI). The join key is used to identify the physical primary key on which feature values should be joined together to be retrieved during feature retrieval.
Entities are used by Feast in many contexts, as we explore below:
Use case #1: Defining and storing features
Feast's primary object for defining features is a feature view, which is a collection of features. Feature views map to 0 or more entities, since a feature can be associated with:
zero entities (e.g. a global feature like num_daily_global_transactions)
one entity (e.g. a user feature like user_age or last_5_bought_items)
multiple entities, aka a composite key (e.g. a user + merchant category feature like num_user_purchases_in_merchant_category)
Feast refers to this collection of entities for a feature view as an entity key.

Entities should be reused across feature views. This helps with discovery of features, since it enables data scientists understand how other teams build features for the entity they are most interested in.
Feast will use the feature view concept to then define the schema of groups of features in a low-latency online store.
Use case #2: Retrieving features
At training time, users control what entities they want to look up, for example corresponding to train / test / validation splits. A user specifies a list of entity keys + timestamps they want to fetch point-in-time correct features for to generate a training dataset.
At serving time, users specify entity key(s) to fetch the latest feature values which can power real-time model prediction (e.g. a fraud detection model that needs to fetch the latest transaction user's features to make a prediction).
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